{"title":"Store","description":"\u003ch2\u003eEverything You Need to Enhance Your Breathing Practice, as Recommended by Patrick McKeown\u003c\/h2\u003e","products":[{"product_id":"nasal-dilator-for-sports","title":"Nasal Dilator For Sports","description":"\u003ch3\u003eThe Purpose-Built Nasal Dilator for Optimal Sports Breathing\u003c\/h3\u003e\n\u003cp\u003eEnhance your athletic performance with the Nasal Dilator. Custom-built for sports, it increases airflow during exercise, making nose breathing easier. Perfect for runners with narrow airways or deviated septum.\u003c\/p\u003e","brand":"Oxygen Advantage","offers":[{"title":"Default Title","offer_id":46008336220378,"sku":"NasalDilator-1","price":13.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/5277\/3850\/files\/nasal-dilator.webp?v=1763394171"},{"product_id":"oxygen-advantage®-online-breathing-course-with-patrick-mckeown","title":"Online Breathing Course With Patrick McKeown","description":"\u003cdiv class=\"et_pb_module et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\"\u003e\n\u003cdiv class=\"et_pb_text_inner\"\u003e\n\u003ch3\u003eInvincible Breathing for Mental and Physical Performance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"et_pb_module et_pb_text et_pb_text_2  et_pb_text_align_left et_pb_bg_layout_light\"\u003e\n\u003cdiv class=\"et_pb_text_inner\"\u003e\n\u003cp\u003eThe \u003cspan data-sheets-userformat='{\"2\":6723,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16043212},\"9\":0,\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Arial\"}' data-sheets-value='{\"1\":2,\"2\":\"OA™\"}'\u003eOA™\u003c\/span\u003e online breathing course is perfect for anyone new to breathwork. It’s the ideal next step if you’ve read Patrick’s bestselling book, \u003ca href=\"https:\/\/oxygenadvantage.com\/oxygen-advantage-book\/\"\u003e\u003cem\u003eThe Oxygen Advantage\u003c\/em\u003e\u003c\/a\u003e and want to go deeper. And if you already practice another breathing method, you’ll find unique techniques you can add to your training toolkit for maximal results.\u003c\/p\u003e\n\u003cp\u003eWhatever your fitness level, health profile or age, this breathing course provides science-backed techniques that:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncrease oxygen delivery to every cell in your body\u003c\/li\u003e\n\u003cli\u003eImprove sleep\u003c\/li\u003e\n\u003cli\u003eEnhance blood circulation to the brain and organs\u003c\/li\u003e\n\u003cli\u003eUnblock your nose\u003c\/li\u003e\n\u003cli\u003eReduce stress\u003c\/li\u003e\n\u003cli\u003eBuild resilience\u003c\/li\u003e\n\u003cli\u003eMinimize breathlessness and symptoms of asthma\u003c\/li\u003e\n\u003cli\u003eBegin to build respiratory fitness, regardless of your starting point\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Oxygen Advantage","offers":[{"title":"Default Title","offer_id":46015342379226,"sku":"oxygen-HOMELEARNING","price":50.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/5277\/3850\/files\/patrick-image-1.jpg?v=1763394175"},{"product_id":"myotape-for-beards","title":"MyoTape For Beards","description":"\u003cp\u003eMouth Tape for Beards are mouth tape strips specifically designed for men with facial hair, promoting nasal breathing, while reducing snoring and mouth breathing without causing irritation or discomfort.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Benefits \u0026amp; Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeard-Friendly Design: \u003c\/strong\u003eSpecially crafted mouth tape for beards and moustaches that doesn't cause pulling, irritation, or discomfort. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePromotes Nasal Breathing: \u003c\/strong\u003eEncourages breathing through the nose, which improves sleep quality, making it ideal for men who are mouth breathers. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle on Skin: \u003c\/strong\u003eMade from soft, skin-friendly materials that are gentle on sensitive facial hair, lips, and skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces Snoring: \u003c\/strong\u003eHelps minimize snoring by promoting proper breathing patterns in men while sleeping.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupports Sleep Apnea Management: \u003c\/strong\u003eAids in managing sleep apnea by allowing for mouth puffing, while encouraging consistent nasal breathing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Oxygen Advantage","offers":[{"title":"30 Nights","offer_id":47839869894874,"sku":"MT-B-L-001","price":28.0,"currency_code":"EUR","in_stock":true},{"title":"90 Nights","offer_id":46015605932250,"sku":"MT-B-L-001-90","price":28.0,"currency_code":"EUR","in_stock":true},{"title":"180 Nights","offer_id":46872744984794,"sku":"MT-B-L-001-180","price":43.0,"currency_code":"EUR","in_stock":true},{"title":"360 Nights","offer_id":46872745017562,"sku":"MT-B-L-001-360","price":83.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/5277\/3850\/files\/MyoTape_Beard_Large_90_Day_Pack.jpg?v=1776089609"},{"product_id":"the-oxygen-advantage-the-simple-scientifically-proven-breathing-technique-that-will-revolutionise-your-health-and-fitness","title":"The Oxygen Advantage: The simple, scientifically proven breathing technique that will revolutionise your health and fitness","description":"\u003cp\u003eThe Oxygen Advantage book provides a practical introduction to Patrick’s revolutionary approach to breathing.\u003c\/p\u003e\n\u003cp\u003eImprove your body’s oxygen use, boost your health, improve weight loss and \u003ca href=\"https:\/\/oxygenadvantage.com\/science\/how-to-breathe-while-running\/\"\u003eenhance sports performance\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eWhether you’re a closet couch potato, a budding athlete or a sporting champion, The Oxygen Advantage will help you look better, feel better, and do more.\u003c\/p\u003e","brand":"Oxygen Advantage","offers":[{"title":"Default Title","offer_id":46022582665434,"sku":"","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/5277\/3850\/files\/The-Oxygen-Advantage-UK-3d-book-1.png?v=1763394226"},{"product_id":"mouth-breather","title":"Mouth Breather","description":"\u003cp\u003eShut Your Mouth: The Self-Help Book for Breathers\u003c\/p\u003e\n\u003cp\u003eDiscover the life-changing benefits of breathing right. Learn how simple techniques can drastically improve your health, sleep, and mental performance.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBreathing is the first thing we do at birth. Yet, many of us develop bad breathing habits that negatively affect our health, performance, and appearance. In \"Mouth Breather,\" Patrick McKeown and Andrew Dunne break down the science of proper breathing and show you how to fix what you're doing wrong in an irreverent, fun and easy-to-follow way.\u003c\/p\u003e\n\u003cp\u003eDo you find yourself yawning, sighing, or struggling to breathe when exercising? Do you often wake up tired, even after a full night's sleep? These are all signs that you may be a mouth breather. This common but overlooked habit affects more people than you think—and it could be holding you back from feeling your best.\u003c\/p\u003e\n\u003ch3\u003eWhy It Matters\u003c\/h3\u003e\n\u003cp\u003eHow you breathe affects almost every system in your body, from your immune system to your heart, brain, and even your facial structure. Improper breathing—like mouth breathing—can lead to snoring, sleep apnea, stress, and even poor athletic performance.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eHow It Works\u003c\/h3\u003e\n\u003cp\u003eMouth Breather combines engaging storytelling with scientific evidence to teach you how nose breathing can transform your life. The book is packed with practical exercises, a breathing self-assessment, and even access to free online resources, such as the Oxygen Advantage app.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"Mouth Breather changed my life! I never realized how important breathing was until I read this book. Now, my sleep is better, my workouts are easier, and I feel more focused throughout the day.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e— Sarah, Verified Customer\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"I used to snore every night and wake up exhausted. After practicing the breathing techniques from this book, I finally feel rested and my energy has skyrocketed.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e— James, Athlete\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eSimple breathing techniques you can start using right away. Backed by experts Patrick McKeown and Andrew Dunne. Uses humor, illustrations, and real-life stories to make breathing science easy to grasp. Bite-sized chapters perfect for busy schedules. Anyone can benefit! Whether you’re an athlete looking to improve your performance or someone who just wants to feel more energized and focused, this book is for you. Many readers notice improvements in their sleep, energy levels, and concentration within just a few days of practicing the breathing techniques. No, all the breathing exercises in the book can be done without any additional tools or equipment. However, the book also provides information about optional breathing aids like MyoTape if you wish to take your practice further. Don’t wait any longer—start breathing better today with \"Mouth Breather.\" Order your copy now and begin your journey toward better health, focus, and sleep.\u003c\/p\u003e","brand":"Oxygen Advantage","offers":[{"title":"Default Title","offer_id":46022586761434,"sku":"MB-1","price":14.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/5277\/3850\/files\/Mouth-Breather-Book.webp?v=1763394230"},{"product_id":"atomic-focus","title":"Atomic Focus","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eATOMIC FOCUS BY PATRICK MCKEOWN\u003c\/h3\u003e\n\u003cp\u003eHARNESS THE TRUE POWER OF YOUR BRAIN, DEVELOP\u003cbr\u003eRESILIENCE AGAINST STRESS, AND GET FOCUSED WITH\u003cbr\u003eSIMPLE BREATHING EXERCISES TO CHANGE YOUR MENTAL\u003cbr\u003eAND PHYSICAL STATE.\u003c\/p\u003e\n\u003ch3\u003eFOCUS X CONCENTRATION X ATTENTION SPAN = SUCCESS\u003c\/h3\u003e\n\u003ch4\u003eWHAT IF YOU COULD:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eChange your mental state on command?\u003c\/li\u003e\n\u003cli\u003eFind a place of deep focused flow, any time you need to?\u003c\/li\u003e\n\u003cli\u003eSee your options clearly and know, in your gut, which is the right path for you?\u003c\/li\u003e\n\u003cli\u003eBegin to enjoy life on your own terms, with confidence and assurance?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt has never been harder to focus than it is now. We live in a noisy, crowded, stressful world that changes so fast, we’re always running to catch up. Traditional education doesn’t give us the skills to manage. And if you live largely in your own head, techniques like mindfulness fall short. In extremes, we turn to external solutions like social media, alcohol, and recreational drugs, just to get some space from our own thoughts.\u003c\/p\u003e\n\u003cp\u003eTo harness your full potential, in business, sport, performance and relationships, you need a solid physiological foundation. Without it, you will never achieve the mental control, resilience, and energy necessary to succeed. Or, you’ll achieve some level of success, only to burn out trying.\u003c\/p\u003e\n\u003cp\u003eAtomic Focus offers a simple, practical, scientific way to bypass the self-sabotage happening in your own brain, to achieve the best concentration and mental clarity of your life.Discover techniques used by special forces, elite military, corporate CEOs, MMA fighters and other high-performance professionals. And learn to address the key habits that are keeping your nervous system in a stress state and holding you back.If you’re ambitious. If you know there must be more to life. If you’re stuck, stressed, or want to build long-term success… Get yourself on track with Atomic Focus.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePaperback edition\u003c\/li\u003e\n\u003cli\u003eWorldwide shipping\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat People Are Saying About Atomic Focus\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #e20300;\"\u003eKYLE BERNIER\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"As many people experience, it's hard to balance everything in our lives and stay focused on what really matters. The author provides helpful insights into how we can better use focus as a tool against stress and to remain more steadfast on the tasks at hand.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #e20300;\"\u003eKIM M\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"To harness the true power of your brain, this book is one of the best. The chapters such as \"A Shortfall in Education\", \"A Secret Ingredient for Success\", etc. are very well written, easy to read and full of tactics. Best wishes for the writer.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #e20300;\"\u003eAMAZON CUSTOMER\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"The book should be read by anyone who has a problem focusing. Its packed with a lot of good approaches, to keep focus. The pictures and illustrations are well painted, i like them. What i like too is the fact, that it is so much important, to sleep well. Without a good sleep, you wont be able to focus. Keep that in mind and read that book!\"\u003c\/em\u003e\u003c\/p\u003e","brand":"Oxygen Advantage","offers":[{"title":"Default Title","offer_id":46022588170458,"sku":"AtomicFocus-1","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/5277\/3850\/files\/Atomic-Focus.webp?v=1763394232"},{"product_id":"sports-mask","title":"SportsMask","description":"\u003cp\u003e\u003ca href=\"https:\/\/oxygenadvantage.com\/sportsmask-workout\/\"\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThe Oxygen Advantage® sports mask, for new levels of fitness and performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePush beyond your limits\u003c\/li\u003e\n\u003cli\u003eOptimize speed and endurance\u003c\/li\u003e\n\u003cli\u003eImprove your everyday breathing\u003c\/li\u003e\n\u003cli\u003eStreamline your training\u003c\/li\u003e\n\u003cli\u003eIncrease your competitive edge\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Oxygen Advantage","offers":[{"title":"Default Title","offer_id":46872730206426,"sku":"SportsMask-1","price":52.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/5277\/3850\/files\/Sportsmask-Box.webp?v=1763394234"},{"product_id":"oximeter","title":"CONTEC PULSE OXIMETER","description":"\u003ch3\u003eCONTEC PULSE OXIMETER CMS-50DL\u003c\/h3\u003e\n\u003cp\u003eMonitor your blood oxygen levels accurately with the Contec CMS-50DL Pulse Oximeter, designed for athletes, instructors, and healthcare professionals. Perfect for breathing exercises and health monitoring.\u003c\/p\u003e","brand":"Oxygen Advantage","offers":[{"title":"Default Title","offer_id":46872730665178,"sku":"PulseOximeter-1","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/5277\/3850\/files\/Contec_Pulse_Oximeter_f17eeab6-4a5b-4cc4-a582-dc40aac1d5b2.webp?v=1763394236"},{"product_id":"the-breathing-cure","title":"The Breathing Cure","description":"\u003cp\u003eTHE BREATHING CURE:\u003cbr\u003eHABITS FOR A HEALTHIER, HAPPIER AND LONGER LIFE\u003c\/p\u003e\n\u003cp\u003eTHE 2021 BESTSELLING BOOK BY PATRICK MCKEOWN – LEADING AUTHORITY ON BREATHING AND CREATOR OF THE OXYGEN ADVANTAGE®\u003c\/p\u003e\n\u003cp\u003eTAP INTO YOUR INNATE RESILIENCE. FIRE UP YOUR POTENTIAL. ENHANCE YOUR HEALTH. GET THE BREATHING CURE.\u003c\/p\u003e\n\u003cp\u003eThe Breathing Cure is Patrick McKeown’s most comprehensive\u003cbr\u003ework to date. Complete with simple, safe exercises to gently\u003cbr\u003eand dramatically improve your quality of life.\u003c\/p\u003e\n\u003cp\u003eMIM BIEM, AUSTRALIA’S LEADING NATUROPATH AND BREATHING COACH CALLS IT:\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTHE DEFINITIVE BOOK ON BREATHING.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eLearn techniques tried and tested by Olympic athletes and elite military. Clear your blocked nose. Stress and relax your nervous system. Improve lung function. Prepare for competition and more…\u003c\/p\u003e\n\u003cp\u003eFor use at home, in professional\/amateur sports, by breathing instructors, dentists, doctors, physical therapists, strength and conditioning coaches, Pilates and yoga teachers, and anyone interested in health and fitness – from everyday wellbeing through to sporting excellence.\u003c\/p\u003e\n\u003cdiv class=\"et_pb_section et_pb_section_5 et_pb_with_background et_section_regular\"\u003e\n\u003cdiv class=\"et_pb_row et_pb_row_7 et_pb_equal_columns\"\u003e\n\u003cdiv class=\"et_pb_column et_pb_column_2_3 et_pb_column_10  et_pb_css_mix_blend_mode_passthrough et-last-child\"\u003e\n\u003cdiv class=\"et_pb_module et_pb_text et_pb_text_7  et_pb_text_align_left et_pb_bg_layout_light\"\u003e\n\u003cdiv class=\"et_pb_text_inner\"\u003e\n\u003ch2\u003eABOUT THE NEW BOOK BY PATRICK MCKEOWN\u003c\/h2\u003e\n\u003cp\u003eThe Breathing Cure is the new book from the author of The Oxygen Advantage. It’s a book about breathing, but it’s also a book about health, about quality of life, and about hope.\u003c\/p\u003e\n\u003cp\u003ePatrick is a leading authority on breathing for sports, health, childhood development and sleep. He works tirelessly to promote the importance of functional \u003ca href=\"https:\/\/oxygenadvantage.com\/science\/breathing-pattern-disorder\/\"\u003ebreathing patterns\u003c\/a\u003e, and to raise awareness of simple, natural breathing techniques that can positively impact problems like asthma, high blood pressure, sleep-disordered breathing and suboptimal sports performance. His work has been published in scientific journals and mainstream health and fitness magazines such as Men’s Health, and he makes regular guest appearances on popular podcasts.\u003c\/p\u003e\n\u003cp\u003eThis new book by Patrick McKeown offers a manual of simple breathing exercises. But it also delves deep into the scientific connection between health and the breath, providing an accessible, actionable perspective into how an understanding of breathing can make you feel better.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"et_pb_section et_pb_section_6 et_pb_with_background et_section_regular\"\u003e\n\u003cdiv class=\"et_pb_row et_pb_row_8\"\u003e\n\u003cdiv class=\"et_pb_column et_pb_column_4_4 et_pb_column_11  et_pb_css_mix_blend_mode_passthrough et-last-child\"\u003e\n\u003cdiv class=\"et_pb_module et_pb_divider_1 et_pb_space et_pb_divider_hidden\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"et_pb_section et_pb_section_7 et_pb_with_background et_section_regular\"\u003e\n\u003cdiv class=\"et_pb_row et_pb_row_9 custom_row et_pb_equal_columns\"\u003e\n\u003cdiv class=\"et_pb_column et_pb_column_2_3 et_pb_column_12 second-on-mobile  et_pb_css_mix_blend_mode_passthrough\"\u003e\n\u003cdiv class=\"et_pb_module et_pb_text et_pb_text_8  et_pb_text_align_left et_pb_bg_layout_light\"\u003e\n\u003cdiv class=\"et_pb_text_inner\" style=\"text-align: start;\"\u003e\n\u003ch2\u003eWHAT’S IN THE BREATHING CURE?\u003c\/h2\u003e\nThe Breathing Cure covers a wealth of research into breathing for health. It guides you through practical ways to apply the science. Patrick McKeown describes optimal breathing from three dimensions — breathing rate, light breathing exercises and deep breathing from the diaphragm. He explores the science of \u003ca href=\"https:\/\/oxygenadvantage.com\/science\/nose-breathing-vs-mouth-breathing\/\"\u003enasal breathing\u003c\/a\u003e and explains the relationship between \u003ca href=\"https:\/\/oxygenadvantage.com\/science\/mouth-breathing\/\"\u003emouth breathing\u003c\/a\u003e and chronic illness.\n\u003cp\u003eIn his latest work, Patrick McKeown is not suggesting functional breathing as a “cure all.” While it could be argued that research into breathing techniques is limited because there is little financial motivation for pharmaceutical companies to promote natural healthcare, Patrick recommends that you use breathing exercises alongside, not instead of, traditional treatments.\u003c\/p\u003e\n\u003ch2\u003eWHY BUY “THIS” BREATHING BOOK?\u003c\/h2\u003e\n\u003cp\u003eIn this detailed book about breathing, you’ll learn how breathing correctly – through your nose, lightly, and slowly – is the secret to better health, fitness and overall wellbeing for body and mind.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet more oxygen to every cell in your body, moderate your blood pressure, reduce symptoms of sleep apnea, anxiety, depression, asthma, erectile dysfunction, lower back pain, PMS, menopause and epilepsy.\u003c\/li\u003e\n\u003cli\u003eRead the science that links breathing and blood sugar control in diabetes. Discover the connection with insomnia, cardiovascular health, cognitive function and childhood development.\u003c\/li\u003e\n\u003cli\u003eFind out how to manage and reduce the symptoms of many common, chronic illnesses, and significantly improve your quality of life.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJAMES NESTOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNEW YORK TIMES BESTSELLING AUTHOR OF BREATH: THE NEW SCIENCE OF A LOST ART\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e“The essential guidebook on how best to breathe.”\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMARK CUCUZZELLA MD FAAFP\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePROFESSOR AT WEST VIRGINIA UNIVERSITY SCHOOL OF MEDICINE SAYS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Oxygen Advantage truly changed how I treat patients, and how I work with athletes who are having issues with their breathing. It has also been a powerful influence on my own life and health. Patrick’s new, greatly expanded book will allow me to apply his clinical experience and science better in the world of chronic disease, which I deal with every day. 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text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eü\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eTarget the drivers of sleep-disordered breathing, including upper airway resistance syndrome (UARS) and obstructive sleep apnea (OSA)\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eü\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eQuiet a racing mind and activate your body’s rest response, helping you fall asleep more easily, and return to sleep if you wake in the night\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eü\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eEnhance the effectiveness of sleep devices like CPAP and oral appliances by correcting dysfunctional breathing patterns\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eü\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eSupport deep, natural sleep-in children, teenagers, and adults through lifelong healthy breathing habits\u003c\/p\u003e\n\u003ch2\u003eABOUT THE NEW BOOK BY PATRICK MCKEOWN\u003c\/h2\u003e\n\u003cp\u003ePatrick is the creator, CEO and Director of Education and Training at Oxygen Advantage® and Director of Education at Buteyko Clinic International.\u003c\/p\u003e\n\u003cp\u003ePatrick’s breathing journey began at age 26, when he discovered the Buteyko Method after years relying on asthma medication and inhalers. 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