ARE YOU READY FOR THE CHALLENGE?
The Oxygen Advantage® Nasal 5K Challenge
An 8-week program designed to transform your running with science-backed breathing techniques.
SIGN UP FOR FREE TODAY!
PROGRAM STARTS JANUARY 26TH!
Top 3 Benefits of Joining the Nasal 5K Challenge:
Breathe Better, Run Stronger
Reduce breathlessness, boost endurance, and make running feel smoother and more enjoyable.
Science-Backed Techniques
Follow a proven plan designed to optimize breathing efficiency and running performance.
Join a Supportive Community
Connect with like-minded runners, share progress, and stay motivated with weekly challenges, spot prizes and expert guidance.
Why Runners Love Transitioning to Nasal Breathing
Backed by decades of research and trusted by runners worldwide, Oxygen Advantage® delivers proven, measurable improvements in health, performance, and resilience. Here’s what our community loves most about the transformation:
Enjoyment Over Struggle
Nasal breathing turns running from an exhausting effort into a smoother, more controlled, and enjoyable experience.
Smoother Runs, Faster Recovery
Smooth runs and faster recovery mean less fatigue—leaving you refreshed for your next workout, and everything in between.
Better Breathing, Sharper Focus
Heightened breath control improves oxygen uptake leading to stronger, more focused runs and better overall respiratory health—helping runners feel stronger and healthier with every session.
Lasting Adaptation, Transformative Results
The initial adjustment to nasal breathing can feel tough, but the long-term results are worth it. Once runners experience the profound difference, they never turn back.
How the Challenge Works
1. Follow Your 8-Week Training Plan
Every Sunday, you’ll receive a weekly plan via email, including tailored running sessions and focused breathwork exercises. Build endurance, improve breathing efficiency, and prepare confidently for your 5K goal. Complete each week at your own pace.
2. Weekly Training Resources
Alongside your weekly plan, you’ll get guided breathwork audio sessions, video tutorials, and occasional bonus content. Plus, join our private community group to connect with fellow participants, share your journey, and stay motivated.
3. Celebrate with Your Virtual 5K
In the final week, bring everything together and complete your 5K run at your own pace. Celebrate your achievement with our supportive community and receive your digital certificate to mark your success.
From Over-Breathing to Ultra Success
Meet Ihor Verys, an ultrarunner who transformed his performance and endurance through nasal breathing.
The Turning Point: During a grueling race, Ihor experienced severe chest pain and breathlessness. He realized the issue wasn’t in his legs—it was in his breathing habits.
The Discovery: Inspired by The Oxygen Advantage by Patrick McKeown, Ihor embraced nasal breathing. It wasn’t easy—he had to slow down, retrain, and stay consistent.
Unstoppable Results: Ihor went on to achieve extraordinary feats, including running 718 kilometers over 107 hours at Big’s Backyard Ultra and completing the legendary Barkley Marathons.
The Science Behind Nasal Breathing
Rooted in decades of research and proven by leading experts, the benefits of nasal breathing aren’t just claims—they’re facts. Every benefit is backed by science—and results that speak for themselves.
1️⃣ Oxygen Efficiency
Nasal breathing filters, warms, and humidifies the air, ensuring oxygen reaches your muscles more effectively. Bonus: It boosts nitric oxide, which dilates blood vessels for better oxygen delivery.
2️⃣ Lower Heart Rate
Breathing through your nose naturally slows your breathing rate, keeping your heart rate lower during runs. This means you can sustain your effort for longer without burning out.
3️⃣ Enhanced Recovery
Mouth breathing can overwork your respiratory system, leaving you gasping post-run. Nasal breathing helps regulate your breath and heart rate, so recovery starts the moment you stop running.
4️⃣ Mental Calm
Your breath controls your nervous system. Nasal breathing activates the parasympathetic system (your “rest and digest” mode), keeping you calm and focused even when the miles get tough.
5️⃣ Injury Prevention
Mouth breathing often leads to overexertion, which can push you too hard, too soon. Nasal breathing forces you to slow down initially, helping you build endurance safely.
6️⃣ Sustainable Energy
By improving fat oxidation, nasal breathing trains your body to burn fuel more efficiently. This is why elite ultrarunners like Ihor Verys rely on it to sustain energy during grueling races.
SIGN UP FOR FREE TODAY!
PROGRAM STARTS JANUARY 26TH!
FAQ
Who is the Nasal 5K Challenge for?
This challenge is for everyone—runners, walkers, fitness enthusiasts, and even those who are new to physical activity. The challenge is designed to be accessible for all fitness levels. You can walk, jog, or run—what matters is focusing on your breath and enjoying the process.
How does the challenge work?
The challenge is broken into three phases:
- Build the Habit: Start slow, focus on light and controlled nasal breathing.
- Adaptation Phase: Increase intensity and introduce CO₂ tolerance exercises.
- The Final Push: Prepare for a virtual 5K at your own pace and celebrate your progress.
You’ll receive weekly emails, breathing exercises, and guidance from our team.
How much time will I need to commit each week?
You can adjust the challenge to fit your schedule. Ideally, set aside at least 3–4 sessions per week for focused nasal breathing practice during walks, jogs, or runs. Plus, simple daily breathing exercises you can do anytime—while working, commuting, or relaxing.
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