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Discover Game-Changing Breathwork Techniques and Give your Coaching a Competitive Edge

Join breathwork expert Patrick McKeown in this live Masterclass to discover the startling truth behind breathing for enhanced fitness performance and how you can elevate your business and get ahead of the curve!


Thursday, 16th May at 1pm Eastern Time


usa today
men's health
The New York Times
The New York Times

Within about 2-3 weeks, I noticed a difference!

“The control that I had and the relaxed and calm demeanour that I could take into workouts was fantastic. I could utilise nose breathing to set a pace.

Whenever I got stressed or was losing focus, I just brought it back to the breath.

I wish I had caught onto breathwork earlier as it gave me such good resilience in training effect and also the ability to recover better. It’s pretty phenomenal.”

James Newbury
James Newbury

In this Masterclass, You’ll Discover How To:


Discover the scientifically proven Oxygen Advantage® breathing techniques used by Olympic athletes and coaches for peak performance and transform your client’s fitness and health.



Build a profitable, sustainable career in one of the largest growing trends in the fitness industry.


Learn how easy it is to become certified as an Advanced Breathing Instructor (no experience required) and connect with a thriving global community of over 10,000 certified instructors.

Why the Oxygen Advantage Technique is Changing the Fitness Industry

The way we breathe during exercise is fundamentally flawed.

Contrary to popular belief, gulping down air doesn’t equate to enhanced oxygen delivery to the cells. In fact, when we overbreathe, less oxygen is distributed throughout the body, potentially sabotaging both athletic performance and recovery.

The Oxygen Advantage method teaches athletes to ‘do more with less’, optimizing their physical capabilities. Mentally, it allows them to unlock their true potential, propelling them to new heights in their sporting endeavors.


Safe and Scientifically Proven

The Oxygen Advantage method isn’t just another wellness fad; it’s a safe and scientifically proven breathing technique that gives tangible improvements in health and physical fitness. No cold water immersion required!


22 Years Experience

Established in 2002, Oxygen Advantage has been one of the leaders in the field of breathing techniques for over 20 years.


Clinical Results

Patrick McKeown has personally applied his breathing techniques to over 5,000 clients to improve health and sports performance.

International Network of Coaches

Join an international network of coaches who have undergone training in an authorised program.


Ongoing Support

Oxygen Advantage offers ongoing support via email and the freedom to sign up for any future live training classes, so you can refresh your knowledge and skills.

Meet your Host

Patrick McKeown

Patrick McKeown 300x300 1

Patrick McKeown is a leading international expert in the field of breathing and the author of the bestselling book, The Oxygen Advantage.

In 1998, Patrick discovered the Buteyko breathing method that significantly improved his lifelong asthma issues. Inspired, Patrick devoted himself to studying respiratory physiology and trained in Russia under the renowned physician Dr. Buteyko.

His profound personal experience led to the founding of Buteyko Clinic International and Oxygen Advantage, aiming to spread this knowledge widely.

Since 2002, Patrick has worked with thousands of clients, including elite military special forces (SWAT), Olympic coaches, and athletes.

Why Coaches Love This Training?

I have taken the Oxygen Advantage Instructor course and can’t say enough good things about it. I have been playing with the knowledge and began experimenting with my team. The conditioning results have been exceptional!

Joey Williams

Patrol Lieutenant, SWAT Commander Training Berkeley, CA

Thanks to the Oxygen Advantage, I have discovered that nose breathing and breath holds could also enhance the fitness levels of athletes through simulation of altitude training. Moving towards the 2020, Olympic Games in Tokyo, we have now integrated the Oxygen Advantage breathing techniques into our daily training and recovery.

Julian Billaut

Canoe Slalom High-Performance Coach

Nose breathing has totally revolutionized my running and dropped my effort levels, at every speed! I now recommend it all of my running classes and training programs. If you’re not breathing right, you’re working too hard!

Danny Dreyer

Founder of ChiRunning and ChiWalking


Discover how to help your clients get fitter, feel better, and recover faster.


Who is this Masterclass for?

This Masterclass is for Fitness Trainers and Performance Coaches who are interested in learning about how the Oxygen Advantage breathwork technique can transform their client’s fitness and health while elevating their career. If you are forward-thinking and want to be part of one of the biggest trends in the fitness industry, you won’t want to miss out!

Is there a replay?

Yes, there will be a replay but live attendees will be given an exclusive offer so try to attend live if you can! There is also a Q & A session with Patrick where you can ask any burning questions. There will be lots of interaction also so drop the date into your diary!

What is the difference between the Oxygen Advantage and the Wim Hof breathing method?

The Wim Hof Method has three pillars- cold water immersion, breathing and meditation. The breathing technique involves taking 30 full breaths through the nose or mouth, followed by breath hold after an exhalation until moderate to strong air hunger. The final part of the technique ends with a breath hold after inhalation for 10 seconds. Practitioners of the Wim Hof Method typically practice three cycles. The technique is designed to force the body to make positive adaptations to health and immune function.

The Oxygen Advantage is a scientifically based breathing technique. There are two pillars. The first pillar includes breathing exercises to improve everyday functional breathing. This includes switching from mouth to nasal breathing during rest, sleep and physical movement. Breathing patterns are assessed using the Body Oxygen Level Test (BOLT) and Maximum Breathlessness Test (MBT). Breathing exercises are applied during rest and physical movement to improve breathing patterns from a biochemical and biomechanical dimension. The second pillar is simulation of altitude training by practising breath holds during movement (dynamic breath holds). During the breath hold, blood oxygen saturation lowers and carbon dioxide increases to invoke a psychological and physical stress to the body.


Thursday, 16th May at 1pm Eastern Time


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