THE WIM HOF BREATHING METHOD AND PATRICK McKEOWN’S OXYGEN ADVANTAGE
Breathwork training for health and sports performance is enjoying unprecedented popularity. But with so many courses and books available, how do you choose? The obvious answer might be to look for training that’s well established and backed by scientific research. But even then, there are several options.
One question we hear all the time is, “What is the difference between the Oxygen Advantage® and the Wim Hof breathing method?” Some of our Oxygen Advantage® Instructors practice (and teach) both methods, so we think we’re well placed to answer. Let’s take a closer look at the Wim Hof breathing technique and check out the similarities and differences between Hof’s ideas and The Oxygen Advantage®.
In this article, we’ll explore two of the most influential breathing systems in the world today: The Wim Hof Breathing Method and The Oxygen Advantage® by Patrick McKeown.
THE WIM HOF BREATHING METHOD
Who is Wim Hof? The Science, the Method and the Man Behind the “Iceman” Craze
If you have done any reading about breathwork, you will recognize the photos. The extraordinary Dutchman, Wim Hof, naked except for his shorts, sitting in meditation in the snow, or submerged up to his head in ice-cold water.
Well-built and muscular at nearly 60 years old, Hof holds 26 world records. Feats of physical endurance include scaling Kilimanjaro in two days in just shorts and shoes, swimming nearly 60 meters under ice, running marathons barefoot across snow, and staying in a full-body ice bath for a record 1 hour 52 minutes and 42 seconds.
Perhaps most remarkably — for those new to breathwork at least — he credits these achievements to his Wim Hof breathing method.
In this article you’ll learn:
- Who is Wim Hof?
- What are the three pillars of the Wim Hof Method?
- How to do the Wim Hof breathing method?
- When should you practice Wim Hof guided breathing?
- What is the science behind Wim Hof breathing?
- Cold shower benefits and does the Wim Hof Method work?
- Is the Wim Hof breathing technique safe?
WHO IS WIM HOF?

Eyes glistening intently beneath bushy eyebrows and a trademark woolen hat, Wim Hof is a man of extremes. He’s an extreme athlete, and his Wim Hof method, on the surface, seems drastic.
Deliberate hyperventilation, prolonged breath holding, ice baths and meditation — it’s infinitely “Instagrammable.” Add Hof’s own charisma and drive, and it is hardly surprising that his method is endorsed by celebrities like Ben Fogle, Russell Brand and Bear Grylls, and that his books have become bestsellers. As Hof’s own publicity says, he’s gone from “circus act to scientific breakthrough and global health leader.”
Wim Hof breathing is very different from the science of functional breathing taught in the Oxygen Advantage®. But both schools have things in common. Both take ideas from ancient yoga and the breath control methods of Pranayama.
Both provide a gateway to the autonomic nervous system, potentially reducing inflammation and reversing the effects of chronic stress on the body. And, on a deep level, Wim Hof and Oxygen Advantage’s Patrick McKeown have the same primary motivation — to communicate the power of breathing to as wide an audience as possible, so that more people can begin to take control of their own mental and physical health.
Hof says, “My mission isn’t about me, or about the scientific studies… [It] is to help people all over the world, just like you, to live healthier, stronger and happier lives.”
Hof is a man on a mission. His passion is, in part, driven by the suicide of his wife. She suffered from schizophrenia and depression, and Hof believes she could have been helped by the knowledge he shares.
He’s deeply invested in transcending the limits of the human body and mind. A powerhouse of enthusiasm, he exudes conviction that his method can change the world, one breath hold, one cold shower at a time.
But is he right?
WHAT ARE THE THREE PILLARS OF THE WIM HOF METHOD?
THE WIM HOF METHOD IS BASED ON THREE “PILLARS” OF PRACTICE.
1. BREATHING EXERCISES:
The way you breathe has an impact on the physiology and chemistry of your body. Forceful breathing, followed by breath holding, alters body chemistry, causing temporary alkalosis and activating the innate stress response, forcing positive adaptations.
2. COLD THERAPY (GRADUAL EXPOSURE TO THE COLD):
Hof himself is frequently photographed in full-on ice bath immersion, or diving into icy waters, but he suggests you can reap the benefits by starting with a 30 second cold shower every morning.
3. COMMITMENT (TRAINING OF MINDSET, CONCENTRATION AND MEDITATION):
Hof’s method challenges each person to go deep into their own psychology and transcend their limits. This isn’t a new idea. It’s central to ancient yoga, martial arts and meditation practices. But it does require an ongoing willingness to step outside your comfort zone. For this part of the training, he uses an unguided visualization exercise called a “third eye” meditation.
HOW TO DO THE WIM HOF BREATHING METHOD
Wim Hof breathing is a 4-step process that takes around 12 minutes to complete. You should practice on an empty stomach. Repeat the steps 3 times, for 3 rounds of the Wim Hof breathing exercise.
STEP 1:
Get comfortable. Sit or lie down somewhere quiet, where you feel able to relax. (It is important you don’t practice near water, unless you have someone with you who is not doing the breathing method.)
STEP 2:
Take 30 to 40 deep breaths. Hof suggests breathing forcefully into the belly and exhaling naturally and easily. During these breath cycles, focus on deep breathing. It doesn’t matter if you breathe through your mouth or your nose.'
STEP 3:
On your final exhalation, start your timer and hold your breath for 1 minute, with no air in your lungs (1.5 minutes on the 2nd/3rd rounds). To the uninitiated, a 1-minute breath hold may seem impossible, but by holding the breath after hyperventilation, you will dampen your body’s innate drive to breathe. Hof’s exercise for beginners starts with a 30 second breath hold. As you progress, you can gradually increase the breath hold time.
STEP 4:
After the 1 minute, take a deep recovery breath in, and hold on the inhalation for 15 seconds.
REPEAT THE EXERCISE 3 TIMES.
WHEN SHOULD YOU PRACTICE THE WIM HOF GUIDED BREATHING METHOD?
Wim Hof suggests that you practice the breathing exercise for 20 minutes every morning. During the rest of the day, remember to bring your attention to your breath. Focus on deeper breathing from the diaphragm. As you progress with the morning practice, you can use the breathing in different ways, at your own pace. Hof is clear that in order to get the most benefit, his method should be applied within your daily life.
You can find basic videos of guided Wim Hof method breathing on YouTube, and on Hof’s own website. Though if you want detailed tuition, you will need to purchase one of his courses.
CAN YOU PRACTICE WIM HOF BREATHING BEFORE BED?
By doing the breathing exercises in the morning, you will improve your energy during the day, and enjoy deeper, more restful sleep. But practitioners say a bedtime practice calms the mind, improves sleep latency and promotes better rest. And according to breath work expert, Dave Florence, a single round of Wim Hof method “power breathing” helps him get back to sleep when he wakes with rhinitis in the middle of the night.
WHAT ABOUT WIM HOF BEFORE RUNNING OR A WORKOUT?
Several clinical trials have examined Hof, and students of his program, to discover what makes them seemingly impervious to cold, and to find out whether claims about disease, immune function and health are valid. '
Hof himself appears to be a man of exceptional ability. With his numerous world records, it could easily be argued that he has some genetic predisposition for his achievements. But the truth is, studies of his identical twin brother (yes, he has an identical twin, a scientist’s dream!) indicate there is little unusual about the way Hof is built.
This would fall under the category of applying the practice in your daily life. Wim Hof practitioners report greater endurance and stamina, and quicker recovery.
WHAT IS THE SCIENCE BEHIND WIM HOF BREATHING?
WHAT REALLY HAPPENS TO THE BODY DURING WIM HOF BREATHING?
“power breathing,” or deliberate hyperventilation, followed by breath holding.
1. BREATHING BIOCHEMISTRY CHANGES:
During respiration, you take in oxygen and release carbon dioxide from your blood. Normal levels of blood oxygen are around 99%, so breathing more air does not improve oxygen levels or increase blood oxygen saturation (SAO2). A strong breath out, however, will expel a large amount of carbon dioxide (CO2). Carbon dioxide plays an important role in body oxygenation (the Bohr effect). Because of this, the brain stem is sensitive to changes in CO2 in the lungs and blood. When the level of carbon dioxide is low, the urge to breathe lessens, meaning you can hold your breath for longer.
2. THE BODY BECOMES ALKALINE:
During deliberate hyperventilation, the pH-value of the blood increases. Normally, blood pH levels are around 7.4, but the drop in CO2 makes the blood significantly more alkaline — up to 7.75. This temporary alkalosis triggers physiological changes. You may feel lightheaded as your arteries and blood vessels constrict in response to the disruption in homeostasis and reduction in CO2 (a powerful vasodilator). For the same reasons, you may experience tingling in your muscles and limbs.
3. THE BREATH-HOLD TRIGGERS HYPOXIA:
CO2 is the catalyst that causes hemoglobin in red blood cells to release oxygen to the cells. When levels of carbon dioxide are low, the red blood cells can’t release oxygen. The result is hypoxia— a shortage of oxygen in the cells and tissues of the body.
What happens to blood pH when you hold your breath? Carbon dioxide is unable to leave the blood via the lungs, and it dissociates into carbonic acid. As CO2 builds up in the body, blood becomes more acidic, reversing the alkalinity caused by deliberate hyperventilation. As carbon dioxide levels rise, the oxygen held in red blood cells floods to the tissues.
Remember, it’s easier to hold your breath for longer, because the hyperventilation has reduced your CO2 levels to below normal.
4. THE BODY EXPERIENCES “POSITIVE” STRESS:
Short-term hypoxia stresses the body at a cellular level. This type of stress is called hormesis — “good” stress that causes the body to adapt, strengthen and build resilience. The sympathetic response (your fight, flight or freeze stress mechanism) is activated. According to Hof, concentration of red blood cells increases (boosting your blood’s oxygen carrying capacity). Lung capacity and circulation improve, and your metabolism becomes more efficient.
WHAT THE RESEARCH SAYS

As a 2014 study found, this “good stress” works in several ways. Researchers injected 12 Wim Hof method practitioners with an endotoxin while the subjects practiced the breathing technique.
Participants’ blood became alkaline during the forceful breathing, and acidic when the breath was held. Multiple rounds of Wim Hof breathing were performed, with the participants’ blood oxygen saturation lowering every time.
The results showed that all 12 practitioners were able to voluntarily control their sympathetic nervous system and immune response. Anti-inflammatory mediators increased by around 200%, and pro-inflammatory mediators decreased by approximately 50%.
Researchers concluded that Hof’s breathing method may be beneficial in “conditions associated with excessive or persistent inflammation, especially autoimmune diseases” (Kox et al., 2014). Since the negative long-term effects of inflammation on the body are implicated in the onset and progression of many diseases, this finding is significant.
The breathing method also has physical effects in terms of the level of adrenaline in the blood. The 2014 Kox et al. study reported marked increases in adrenaline. Adrenaline can have many positive “side effects,” including better pain resistance, increased antioxidant levels, better circulation, more oxygen to cells, and sharper mental function.
Another more recent study, from 2018, is relevant to the commitment/meditation/concentration pillar of the Wim Hof method. Known as the “Brain Over Body” study this research aimed to uncover the brain function that allows Hof to withstand extremes of cold temperature exposure.
During the trial, Hof was dressed in a temperature-controlled suit (the type worn by firefighters to withstand extremes of heat). Researchers wired him up to an fMRI and a PET scanner (both types of functional imaging device). This time, Hof was unable to do the breathing exercises, but findings showed activation in areas of his brain linked with pain suppression, wellbeing and self-reflection (Muzik et al., 2018).
You can find an extensive, objective review of the scientific research into Wim Hof’s method on the YouTube channel MedLife Crisis, which is run by medical doctor, cardiologist and academic, Dr. Rohin Francis. You can also download a free e-book from Wim Hof’s website.
WHAT ARE THE BENEFITS OF THE WIM HOF METHOD? (Cold Shower Benefits and Does the Wim Hof Method Work?)
There are many benefits from practicing breathing exercises. Wim Hof breathing it self leaves you with a euphoric sensation, not unlike the feeling you get after taking a dip in ice-cold water. Cold therapy has much to recommend it, from quicker athletic recovery to reduced inflammation and steely willpower. And it’s no secret that meditation has myriad benefits. During meditation, the body gets rid of stress hormones such as cortisol and releases feel-good hormones like serotonin and dopamine.
A new study from RMIT University surveyed people worldwide to ask about the benefits they experienced. More than 3,250 people from different countries and backgrounds responded, providing a window into trends and patterns in physical and mental health. Survey respondents reported benefits including better energy, less stress and anxiety, and improved mental focus and mood. There were also positive responses from people with insomnia, arthritis, depression and chronic pain.
Wim Hof boasts an extensive list of benefits. Some of these are scientifically proven, while others are based on empirical evidence from practitioners.
Here’s a quick run-down:
PHYSICAL HEALTH
- Boost immune function,
- Lessen inflammation,
- Get deeper, more restful sleep,
- Have more energy during the day,
- Experience relief from symptoms of autoimmune disorders, arthritis, fibromyalgia and migraine,
- Manage airway disorders like asthma and COPD,
- Control blood pressure,
- Alleviate symptoms of chronic illness such as
post-treatment Lyme disease syndrome and MS, - Boost your metabolism,
- Enhance sports performance and recovery,
- And improve your tolerance to cold.
MENTAL HEALTH
- Reduce and regulate stress levels by learning to control the autonomic nervous system,
- Prevent or recover from burnout,
- Relieve depression,
- Increase concentration and willpower,
- Enhance the mind/body connection,
- And feel happier and more creative
Research has shown that conditions including anxiety and depression can be directly impacted by dysfunctional breathing and respiratory biochemistry. And that symptoms can be managed by correcting breathing patterns and learning to breathe from the diaphragm.
COLD SHOWER BENEFITS:
A cold shower in the morning will give you more energy throughout the day, but Hof suggests that cold showers have many more benefits too. The cold exposure part of the Wim Hof method — whether it’s a cold shower or an ice bath — is believed to detoxify the body, reduce stress levels, lessen inflammation and support positive emotions.
Cold exposure also optimizes the function of your vascular system, slowing your resting heart rate, moderating blood pressure, reducing inflammation, and even helping with problems including varicose veins and hemorrhoids.
Practitioners report benefits from regular cold showers and cold exposure, including increased mental clarity, alertness and concentration.
You may also experience:
A MORE RESILIENT IMMUNE SYSTEM RESPONSE
Scientific research has found that cold showers increase the concentration of white blood cells in the body. These cells protect the body against disease. It is thought the immune response is stimulated by an increased metabolic rate.
LOWER LEVELS OF STRESS
When you take a cold shower, it imposes controlled stress on your body. This prompts your nervous system to adapt and causes you to become more resilient. This resilience carries through to stressful situations in your everyday life.
WEIGHT LOSS
Hof suggests that you begin with a 30 second shower each morning. He doesn’t advocate staying in the cold until you become hypothermic — the point is to experience the benefit of the cold. You can always take a hot shower later in the day.
THE ICEMAN ON BREATHWORK AND ICE BATHS
WHAT ARE THE RISKS OF THE WIM HOF BREATHWORK TECHNIQUE?
IS WIM HOF BREATHING SAFE?
The method may look extreme, but under normal circumstances, it is perfectly safe. Scientists don’t yet have data about its long-term effects on health, but research so far is positive.
THERE ARE A FEW EXCEPTIONS:
- Never practice breath holds after hyperventilation in or near water. There have.
been fatalities caused by shallow water blackout. - Acute respiratory alkalosis can cause serious symptoms. Only practice the
breathing method as instructed. You should not attempt to spend longer than
necessary in an alkaline state. - Do not practice if you are pregnant. Breath holding to achieve hypoxia could harm your unborn baby.
- Hof advises against practicing cold therapy if you are unwell. It is not a good idea
to add further stress to your body if you’re fighting illness.
You can find more support in Hof’s safety video. The main point he makes repeatedly
is that, despite the outward extremes of his method, you should always listen to your body and go slow.
If you experience anxiety, panic attacks or fear of suffocation, you may find that hyperventilation and prolonged breath holds trigger your symptoms. Many people find Wim Hof breathing helps with anxiety, but you may like to explore gentler breathing protocols like Buteyko breathing or the Oxygen Advantage® functional breathing method.
FOR THE RECORD…
The Iceman, Wim Hof is enjoying a growing international following. He may be a world-record breaking athlete, but his Wim Hof breathing technique, espousal of cold shower benefits, and his emphasis on self-reflection, lend him the air of a spiritual master. Despite the attention, he remains down-to-earth. He is determined to press forward, to gain the backing of the scientific community, and to popularize a method he believes can really help people.
His advice to aspiring seekers of physical health, mental resilience and nirvana alike: “I am no superhero, and I’m not a guru either. Anything I can do, you can do too.”
THE OXYGEN ADVANTAGE® BY PATRICK MCKEOWN
How A Breathing Method Designed to Promote Male Mental Health Developed into a Program of Invincible Breathing™ for Mind, Body and Sport
ABOUT PATRICK
WIM HOF BREATHING TECHNIQUE VS. OXYGEN ADVANTAGE®
WHAT IS THE DIFFERENCE BETWEEN
PATRICK MCKEOWN’S OXYGEN ADVANTAGE® AND THE WIM HOF METHOD?
Breathing exercises aren’t a new fad. They originate with yoga practices, which are at least 2,500 years old. But “breathwork” is currently enjoying a bigger global reach than ever before. Experts like Wim Hof and Patrick McKeown are capturing interest from the sporting, scientific and medical communities. And their work is finding its way into mainstream consciousness too. Breathing has been one of our fundamental bodily functions since birth. So why is it suddenly so interesting?
If you’ve landed on this page, it’s because you’re interested in breathing methods. You’ve read about the Wim Hof method and want to know what each program offers. You’re probably wondering what the difference is between the Wim Hof method and the Oxygen Advantage®. Some of our certified breathing Instructors practice (and teach) Oxygen Advantage® and the Wim Hof method, so we’re well placed to answer.
HERE’S WHAT WE’LL COVER:
- Wim Hof Breathing vs. Oxygen Advantage®
- Defining the two breathing methods
- Understanding the physiology of the two methods
- Which breathing method should you choose?



