Reuben Aiono is a former dual professional athlete and in Rugby Union and Boxing, now a holistic health and wellness, optimum performance coach who advises top executives, business leaders, athletes and others on all matters from exercise, mobility, breathing, diet, sleep, recovery, mindset and much more and he is constantly researching and experimenting with ways to unlock the potential in himself and others.

Also, a husband and proud father of 3 boys. Reuben has also enjoyed a successful career for over a decade as a business executive.