Built curriculum at Harvard Medical School. Now building ours. PhD in Neuropharmacology, postdoctoral research at Tufts as a Fulbright Scholar, then leading curriculum development at Harvard Medical School (HMX) — safe to say she knows how to build a world-class learning experience. Now she applies that firepower to OA, shaping courses that are clear, engaging, and actually useful in real life. Based in Mayo, she's usually cooking up a new recipe or deep in a true crime documentary when she's off the clock.

Ran a half marathon with his mouth closed. Runs OA's operations with the same discipline. Leads day-to-day operations across sales, marketing, the Academy, and customer support. Over 20 years in senior roles at global organisations including Unilever, Masterfoods, and Essity, now bringing that commercial expertise home — helping expand breathing education from the West of Ireland to a global audience. Fully converted to nasal breathing himself, and motivated most by the stories of people who've transformed their health through breath training.

Keeps course enrolments, invoicing, and support running without a hitch. Since 2022. Leads customer relations across the business — course enrolments, invoicing, e-commerce logistics, and communications, working with internal teams and external partners to keep things seamless for learners worldwide. Holds a Diploma in Sports Massage and is completing a business degree, with a genuine people-first approach behind the day-to-day operations.

Wires together the systems running behind every OA purchase and click. Specializes in e-commerce systems, website development, and marketing automation, integrating platforms and improving efficiency across the business. Driven by continuous learning, he builds scalable solutions that support customer engagement and growth. Off the clock, he's usually outdoors on a long walk with his Golden Retriever or discovering new music.

Fifteen years building communities. Now doing it for the world's leading breathing education brand. From her own retreat venue in Ireland to an award-winning retreat centre in Spain, Niamh has spent her career in wellness marketing and events. At OA she handles campaigns, emails, socials, events, podcasts, and community.

Based between Ireland and Spain. Crochets to decompress, lifts weights to balance it out.

Physiology degree in one hand. SEO strategy in the other. Nearly ten years in SEO, content marketing, and health blogging, with a Bachelor's in Physiology and a Master's in Digital Marketing from the University of Galway. Focused on evidence-based health communication that actually educates rather than just performs. Off the clock, he's volunteering, cooking, or playing football.

A decade making complicated things simple. Now doing it for breathing. Specializes in building digital learning experiences that are clear, engaging, and easy to follow, with a background in educational programming and media production. Particularly focused on accessibility making sure courses work for everyone. Sits right at the intersection of content, design, and technology.

Uses OA's breathing techniques in his own rugby training. Now helps run the business behind them. Bachelor's in Business Management from ATU Galway, with strong experience in customer service and wholesale operations. Known for clear communication and building real client relationships. Originally from North Tipperary, now based in Galway, he unwinds with travel, sport, and a good TV series.

Years in e-learning. Knows the little things matter most when you're learning something new. The friendly voice guiding students from first login to final certification, focused on making the experience feel easy, clear, and supportive. Especially motivated by watching people grow in confidence as they put breathing techniques into real life. Outside of work, she's into creativity, fashion, and time with family.

Ronan has been around the Oxygen Advantage® world for a long time - long enough to have worked on Patrick’s very first book. These days, he handles logistics and digital content, bringing a mix of practical know-how and creative background (journalism, editing, screenwriting - he’s done a bit of everything).

He’s also used the breathing techniques himself to help manage asthma, so this isn’t just work - it’s personal. When he’s not working, he’s usually training, watching films, or following Liverpool.

Led sales and partnerships across industries. Now does it for OA and Buteyko Clinic International. Years of international experience in senior sales and partnership roles, now focused on expanding OA and BCI's reach and building meaningful collaborations. Recently completed her Elite Academy fitness qualification, so her interest in performance goes well beyond the desk. Outside of work, she's weightlifting, travelling, at the theatre, or lost in a good book.

A sharp eye for user experience. A data-driven approach to ecommerce. Real results to show for it. Years of experience helping brands grow online across tech, mobile apps, and consumer goods — with the ability to see both the big picture and the finest detail. In his spare time, he coaches kids' soccer, watches lots of sport (especially rugby), and loves a good quiz or crossword. Since joining Oxygen Advantage, Eoin has integrated nasal breathing into his daily life and is now a MyoTape evangelist.