Ivan Cirkovic

I’m a 41-year-old from Serbia, married and a father to a 4-year-old daughter. I was a professional soccer player until two surgeries ended my career in my early 20s, after which I began studying sports science.

I hold a master’s degree in Sports Teaching from the Faculty of Sport and Physical Education, University of Belgrade, and presented my thesis as scientific research at an international conference in Belgrade. I opened my first fitness studio at 25, which I sold at 29 when I moved to Dubai, where I earned most of my international certifications.

At 31, I launched my second fitness company as general manager, left at 36, and started my current venture as owner and CEO. Today, we have 11 coaches plus support staff, a state-of-the-art facility, and our own signature assessment, personal training, group training methods, and fitness app.

Over the last decade, I’ve gained qualifications as a Personal Trainer, Assessor, Tutor, Strength & Conditioning Coach, Neurokinetic Therapy Practitioner, Movement Assessment Technology Coach, Breathing Instructor, and more. I don’t mean to overwhelm, but these are just some basics from my biography.