About Me
Mitchell is the founder of Primal High-Performance Institute (Primal HPI), a performance psychology and leadership institute built around the Golden Trifecta, a proprietary diagnostic framework integrating Big Six personality architecture, Self-Determination Theory, and Schwartz Values Theory. His work centers on one question: what does it take for a human being to perform at full capacity when it actually matters?
His background is operational. As a Netherlands Marine Corps operator and instructor, and a competitor at the highest level of rugby in the Netherlands, Mitchell built his understanding of high performance from the inside under pressure, in hostile conditions, with real consequences.
He came to the Oxygen Advantage not as an add-on, but as a missing layer. CO₂ tolerance and breath control are now integral diagnostic and training tools within Primal’s methodology revealing and stress-testing identity under physiological load in ways that conventional coaching cannot reach.
Primal HPI is based in Rotterdam, the Netherlands. Mitchell works with clients both face to face in the Netherlands and online for international clients. He delivers his work through individual intensive programs, corporate masterclasses, and group intensives.
Mitchell works with executive leaders, entrepreneurs, operators, and high-performance athletes who are done with surface-level development. His clients are high-agency individuals people who already perform at a high level but have a gap between who they think they are and how they actually show up when the stakes are real. If you are building something that matters, leading people under pressure, or competing at the edge of your capacity, Primal HPI is built for you.