Since its establishment in 2012, Joe has guided the company with a steadfast commitment to providing industry-leading watermanship and personal development training. Throughout his career, Joe has had the privilege of coaching world-class athletes and teams across various disciplines. From surfers and cross fitters to windsurfers, swimmers, boxers, ultra-marathon runners, freedivers, and watermen and waterwomen, Joe’s guidance and expertise have propelled these individuals to new heights of achievement. Joe’s passion for helping others took root early in life when they joined the Royal Australian Navy at the age of 19. Serving as a Medic, he demonstrated exceptional dedication and received an honorable discharge with a Maritime Commander Australia Commendation for exemplary service in South East Asia.
Guided by the principle that “Your success is my success,” Joe carries this legacy into his role as a trainer and coach. He is driven by a genuine desire to see others thrive and reach their full potential.