Meet the Team
When Patrick McKeown founded the Oxygen Advantage®, his goal was to empower more people to take control
of their own health, wellbeing and fitness. With the same mission at its core, OA has grown into a thriving
These are the people working behind the scenes to help you meet your goals
and support you on your lifelong journey with the breath.
CEO & DIRECTOR OF
EDUCATION AND TRAINING
“Breathing is an extraordinary resource with life-changing potential, and it’s simple, free and available to everyone.”
Patrick grew up with debilitating asthma. In 1998, he found an article in an Irish newspaper about the Buteyko breathing method. He tried the exercise to unblock his nose and was struck by how well it worked. Since then, he has become a leading expert on breathing, and an advocate for its health benefits.
Patrick lives with his wife Sinead and daughter Lauren in a remote cottage in the West of Ireland where he enjoys a simple life, making time every day to walk in nature.
“I’m passionate about sharing Patrick’s teachings, having understood the remarkable health benefits.”
Ana oversees daily operations at Buteyko Clinic International and the Oxygen Advantage®. She has collaborated closely with Patrick since 2015, helping to develop both businesses and brands.
Outside work, Ana enjoys travel, languages, expanding her knowledge, and outdoor pursuits. She works closely with the team to maintain efficient systems and excellent customer care. She’s committed to continuous innovation, and to helping more people take control of their health and wellbeing.
Tina is from Belgrade, Serbia where she graduated in Economics Analysis and Policy. Passionate about fashion, photography and cycling, her brilliant organizational skills keep the wheels turning at Oxygen Advantage.
She incorporates Oxygen Advantage techniques into bicycle rides in nature, and into her everyday life, improving her physical and mental state
& WEB DESIGN
Jana is from Sofia, Bulgaria, where she studied at art school and qualified in graphic design from the University. She has worked with advertising agencies and in marketing for 15 years and is passionate about personal freedom and self-development. A travel-lover, she is a true digital nomad, visiting and living in many countries.
Jana presents the Oxygen Advantage® ideas with clarity and precision, helping us put breathing on the world map.
& CONTENT WRITER
“In 2019 I began a deep dive into Patrick’s methods. It was an extraordinary catalyst for positive change in my own life.”
Born in Newcastle, UK, Johanna studied classical violin at conservatoires in Manchester and London. A compulsive learner, she took a postgrad at the London School of Journalism and began writing for print and online publications.
She now specialises as a health and wellness copywriter and is expert at breaking complex scientific ideas into reader-friendly content.
Comfortable connecting with an audience, Johanna uses her research and writing skills to communicate the deep benefits of functional breathing
“Patrick’s technique is a great addition to my sports and spiritual life.”
Mladen is from Sarajevo and grew up on the Adriatic coast in Montenegro. He graduated in Economics Analysis and Policy in Belgrade, beginning his career as a content marketer with a company based in Florida, USA.
This opened the door of the digital marketing world for Mladen, and he made it his mission to help businesses grow online.
A basketball fan, and an avid reader of classic and contemporary literature and philosophy, Mladen is the thought-machine behind our digital strategy, making sure all our online content has the home court advantage
SOCIAL MEDIA MANAGER
& VIDEO EDITOR
“As someone who suffered a lot with asthma as a child I feel very passionate about Patrick’s work and it’s a pleasure to be part of his team.”
Juliana Castellar is from Salvador, Brazil but she is a digital nomad and has lived in 8 different cities and visited over 20 countries so far. She has a bachelor degree in Advertising, a graphic design professional diploma and is a Facebook certificated Social Media Manager for eight years now.
When not working she loves to spend time with her two small
children and dogs traveling and in direct contact with nature. Juliana also loves photography and videography, look for new trends on social media and drawing.
Dr. Jay T. Wiles is an international subject-matter expert in the field of psychophysiology and heart rate variability (HRV).
He has a passion for helping others reach their full potential from an integrative and holistic perspective and has worked closely with elite athletes and executives on enhancing peak performance through training and regulating psychophysiology.
BJERKE, B.PT, CMP
LOVES THE ARTS
Kristoffer is a physiotherapist specialized in sports and performance, and is working closely with some of Denmarks best athletes in a variety of different disciplines.
He has been working with the Danish National Team at the Olympic and European Games and several World and European Championships in Athletics. He is the founder and co-owner of MYO Denmark, a collective of clinics where he uses his experience and holistic approach to treat, help and guide all types of clients, on a daily basis.